The new ass-kickin’ Michelin Man! The new ass-kickin’ Michelin Man!

AdWeek is reporting on a new Michelin Tires ad campaign that transforms their 111 year old rubber-man mascot into an ass-kicking, tire tossing super hero. Psyop produced the new TV spot (below) for the TBWA\Chiat\Day agency. Have a look:

Jerry Beck