World Wildlife Fund PSA by Stephen Watkins World Wildlife Fund PSA by Stephen Watkins
CGI

World Wildlife Fund PSA by Stephen Watkins

Stephen Watkins, repped by Melbourne’s XYZ Studios, created “Tick,” a stylish PSA for the World Wildlife Fund. The piece, set to Fleet Foxes’ “White Winter Hymnal” (which has its own animated music video too), makes effective use of digital animation and CGI to create a hand-crafted feel. The agency behind the piece, Leo Burnett Sydney, gave the following brief to the filmmaker:

Sometimes it’s hard to get people to support a cause because they think, ‘I’m just one person, what can I do?’ We wanted to show individuals how their support can have a direct and positive effect on Australia’s natural environment. So we took the universal symbol for pledged support, the ticked box, and we animated it. Then that ticked box joined forces with hundreds of other animated ticks and they built habitats around some of Australia’s precious native animals so they can survive.

(Thanks, Tony Sykes)

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