MCA/Universal: 3,000 cels of Back to the Future, 2,000 cels of Beethoven, 1,500 cels of Shelley Duvall’s Bedtime Stories
Lucasfilms: 3,500 cels of Star Wars Ewoks
Sony/Columbia: 3,000 cels of The Real Ghostbusters
These original hand-painted animation cels and/or drawings are used in the actual production of the cartoons. Cels (short for “celluloids”) are the fundamental building blocks behind all traditional animated film entertainment. Cel Art collection consists of completed individual cartoon cels that are matted, sealed with certificates of authenticity as well as raw Cel Art products that need to be archived, assembled and cataloged. The complete Cel Art collection has an estimated value of $47 million dollars.
Some unique cels have fetched record prices at art auctions. Disney Stores sold production cels from The Little Mermaid (their last film to use cels) at prices from $2,500 to $3,500, without the original backgrounds as referenced in The Art of Disney and Sotheby’s Animation Magazine, January 1995; May 1995.
Creative Management Group Inc. Agency (CMG) will be the exclusive agency of record to license and sell the works worldwide. The announcement was made today by CMG Holdings, Inc. Chairman and CEO Alan Morell who negotiated the arrangement with Steve Markley, President of Continental Investments Group Inc. Mr. Morell will serve as the lead commercial Agent due to his experience in licensing representation for Marilyn Monroe (Norma Jean collection) licensing library of work.
“We looked for years to find the right Agent and Agency to represent our valuable collection, and decided on CMG with its impeccable reputation in licensing and management of similar properties,” said Mr. Markley.
Mr. Morell, CEO of CMG Holdings, Inc., stated, “Cel Art acquisition fits our twofold agenda allowing our Company to have a very valuable asset in an entertainment library, a similar model to the Columbia Sony acquisition by Turner Broadcasting System (TBS), with a synergy fit of having Creative Management Group Inc. Agency, along with our other wholly owned subsidiaries (XA and AudioEye), implement the 2012 Cel Art tour along with video streaming and the works through CMG’s digital internet network.” Mr. Morell continues by saying, “We expect Cel Art to increase in value as we implement a worldwide licensing sponsorship program to support this asset over the next 18 months, which is a standard licensing timeline for a product of this nature.”