Paramount Animation aims to focus on high-quality animation with budgets per picture of up to $100 million, with an initial target of one release per year. The division’s mandate will be the development of the broadest range of family CGI animated films, with a key piece being titles under the label of Viacom’s Nickelodeon, the No. 1 entertainment brand for kids worldwide. Paramount will also build on Viacom’s already thriving global consumer products business by seeking to capitalize on merchandising opportunities tied to all Paramount Animation releases.
“The success of Rango this year helped us recognize our potential and ability to create wonderfully imaginative animated pictures with global appeal,” said Brad Grey, Chairman & CEO of Paramount Pictures. “David is a proven leader with a broad portfolio of experience in animation and family entertainment. He will be a welcome addition to Adam’s highly talented team.”
“David’s accomplishments speak for themselves, and I am glad to welcome him to the lot as we start this exciting new chapter,” Adam Goodman added. “With David’s leadership, we will look to build on what has been a very strong year for our studio in animation, with Rango and the upcoming Adventures of Tintin pointing to the kind of artist-driven, broad-appeal films we intend to make at Paramount Animation.”
“Today’s marketplace affords terrific flexibility as we set out to create fresh, new and different films and seek to attract great talent to Paramount,” Stainton said. “It is a great honor to be joining a company as storied and successful as Paramount and to be able to shape its future in animation. I look forward to helping usher in this new era.”
While Paramount has released an array of successful animated films in its history, the company’s first fully owned CGI animated property was Rango, released to great acclaim in March 2011. The Western, directed by Gore Verbinski and featuring the voice of Johnny Depp in the title role, has grossed more than $240 million worldwide and is the best reviewed animated movie so far this year. Due for release in December by Paramount is The Aventures of Tintin, an animated film from director Steven Spielberg and producer Peter Jackson.