Walmart and Universal Leap Into “Hop” Retail Program

Press Release –

Universal Pictures and Walmart today announced a retail program tied to the upcoming live action/CG-animated comedy Hop, the second film from Illumination Entertainment (Despicable Me) that hits movie theaters across the country on April 1. Walmart customers can build their Hop-themed Easter baskets, and visit the movie-inspired “Candy Factory,” with great values on 100 exclusive licensed products, including candy, toys, activities and apparel.

“We’re excited to offer our customers new ways to shop the Easter holiday this year with our Hop products available at incredible prices. From the toy aisles to the baking center, families can enjoy the magic of Hop and its characters throughout our stores,” said Gary Severson, senior vice president, Home Entertainment, Walmart U.S. “This is the first time we’ve worked with a licensed property to brand an important seasonal event in Walmart stores.”

“Hop is the next great film from Chris Meledandri and Illumination Entertainment that will delight families all over the world this Easter season,” said Stephanie Sperber, president, Universal Partnerships and Licensing. “Walmart’s unprecedented level of co-branded promotional support is an incredible opportunity to raise awareness for our film and allow shoppers to bring the adorable characters and Hop-themed products into their homes.”

Beginning tomorrow, more than 3,000 Walmart stores will provide a destination for all things Easter including a dedicated aisle rolling out sweet Easter treats in every color of the rainbow, and a Build-a-Basket Factory. Specific Hop licensed products will range from $1 – $10 and include:

• Building the Easter Basket
  • Frankford Easter baskets
  • Hershey’s candy and Frankford chocolates and candy
• Getting Dressed for the Occasion
  • Boys T-shirts from Garan; Girl T-shirts from Topsville
• Easter Treats Families Can Bake and Enjoy Together
  • Cookies and craft items from Bakery Craft
  • Cookie decorating kits from Create a Treat
  • Assorted baked goods from Keystone Bakeries
• Bunny-full Snacks and Drinks
  • Kool-Aid and Country Time Lemonade
  • Kraft Mac & Cheese and Velveeta Shells & Cheese
• Toys and More
  • Character plush toys from Funrise
  • Coloring and activity books from Dalmation Press
  • Bubbles, pinwheels, paddle board, memory card games, etc. from Funrise
  • Bath and body products from Townley

Walmart will also offer Hop-themed video games for the Nintendo DS, DSi and 3DS, greeting cards and children’s books.