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‘Home’ Occupies Top Spot At UK Box Office
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Ahead of its American debut, DreamWorks Animation’s Home, which will be the studio’s sole theatrical release in 2015, launched in nine territories with a solid $19.2 million.
Home’s strongest market was the Cinderella-less United Kingdom where it opened in first place with $9.3 million. While that figure lags behind the UK wide-release of DreamWorks’s How to Train Your Dragon 2, which netted $13.3M in a weekend, it’s significantly better than Penguins of Madagascar, which had a soft $2.5M bow in the market last December.
Home also debuted in the top spot in Russia ($4.2M) and Spain ($2.4M), and in second place in Australia ($2.3M). The Tim Johnson-directed Home expands into over 50 territories this week including North America.
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In the United States, with the grittier heroine of the YA dystopian franchise sequel Insurgent taking the spotlight in cinemas this weekend, Disney’s Cinderella has slipped to a respectable second spot in its second frame, making an estimated $34.5 million overall and bringing the domestic total to an estimated $122 million.
In the context of Disney’s remakes and reimaginings, the 49.2% drop is nearly the same as Maleficent’s second-weekend drop last year of 50.6%. Alice in Wonderland and Oz the Great and Powerful dropped 46% and 47.9% in their second weekends, respectively.
Another consideration for the calculus: Maleficent’s revisionist take on Sleeping Beauty had a production budget of $180 million; Kenneth Branagh’s decidedly non-revisionist Cinderella had a comparatively lean $95 million. (Alice in Wonderland and Oz the Great and Powerful cost $200 million and $215 million, respectively.)
Cinderella’s foreign total currently sits at $131 million (including $52.4 million from China), with a worldwide total of $253 million.
Meanwhile, Paramount Animation’s The SpongeBob Movie: Sponge Out of Water is continuing to prove highly absorbent in 10th position with $2.4 million in its 7th U.S. weekend and a $158.8 million domestic total. Internationally, it has earned $121.2 million, lifting its global take to $280 million.