Disney’s The Bob’s Burger’s Movie opened at #3, earning a modest $15 million (estimated) over the four-day Memorial Day weekend, with $12.6m of that amount posted over the standard weekend period.
While the Fox tv series spinoff proved no match for Top Gun: Maverick, which is headed to a $150m+ opening, it did best the Walt Disney Company’s last theatrical 2d animation effort, 2011’s Winnie the Pooh, which opened with $7.9m. The last time Disney put out a better-performing 2d feature was The Princess and the Frog, which launched wide with a $24.2m weeekend back in 2009.
The Bob’s Burgers opening is also a far cry from The Simpsons Movie, another Fox 2d series spinoff that launched with $74m a decade-and-a-half ago, but as Deadline points out, Bob’s Burgers is a niche franchise with a weekly series average of roughly 1.3 million viewers. Around 1.1 million people paid to see the film in theaters over the Fri-Sun period, which is a fair number considering the show’s limited appeal.