It was fun while it lasted: the underperforming Hub Network, an equal partnership between Discovery Communications and toymaker Hasbro is shutting down.
Discovery will become a majority owner in the channel, which it intends to rebrand as Discovery Family, a “family network” aimed at both parents and children. Hasbro will still have six hours of programming on the new channel between 9am-3pm daily, according to the Wall Street Journal which broke the story on Wednesday evening.
The changes were widely expected after Margaret Loesch resigned as the Hub’s president last June. According to the WSJ report: