Toymaker Hasbro is expanding its TV and feature animation capacity with the purchase of one of Ireland’s largest animation studios, Dublin-based Boulder Media. Terms of the deal, which was announced yesterday, have not been disclosed.
Boulder may not be a household name, but its shows will be familiar to all. The company has animated projects for many of the majors, including Cartoon Network, Nickelodeon, Disney, and BBC. The studio is currently in production on Go Jetters (CBeebies) and Danger Mouse (BBC), and in the past has animated shows such as Wander Over Yonder (Disney), El Tigre (Nick), Foster’s Home for Imaginary Friends (Cartoon Network), The Amazing World of Gumball (Cartoon Network), and Randy Cunningham: Ninth Grade Ninja (Disney). In their announcement of the acquisition, Hasbro indicated that Boulder will continue to animate series for third-party clients, in addition to working on Hasbro’s in-house projects.
“At Hasbro, we’re building our brands through storytelling, and today, we’re telling richer stories across more platforms than ever before,” said Brian Goldner, Hasbro’s chairman, CEO, and president. “We are also reinventing traditional modalities of animation production, both creatively and financially. With Boulder, we will deliver the highest quality animation that will engage our audiences with deep storytelling and great characters in a very cost-efficient manner.”
