Business

Irish Animation Booming

Secret of Kells

Ireland’s animation industry is still relatively small, but according to this piece in the Irish Times, it is robust and growing. A few noteworthy facts and numbers from the article:

* Animation is the “star performer” of the Irish film and TV industry, and “the only independent audiovisual sector which predicts growth this year.”

* There are 337 people working full-time in the Irish animation industry making it “the largest provider of full-time employment in the Irish independent film and television sector.”

* The country doesn’t have a strong domestic market for animation (an approximate population of 4.5 million will do that) which means that for some studios, up to 90 percent of their business is export-based.

* The Irish Film Board provides around €1 million every year for animation projects.

UPDATE: Two pieces of Irish animation were nominated for Oscars a few hours after this post: The Secret of Kells for animated feature and Granny O’Grimm’s Sleeping Beauty in the animated short category.