Michael Eisner Career Update

Michael Eisner

Now that Michael Eisner has purchased the ailing Topps baseball card company, he’s finally in charge of a company that has to use all of his ill-conceived ideas. According to the NY Times, his latest stroke of genius is to combine motion capture and 3D technology with baseball cards. The article gives plenty of details about what Eisner is doing with Topps, a company that he views “as a cultural, iconic institution not that different from Disney; it conjures up an emotional response that has a feel good, Proustian kind of uplift.” Eisner is also developing a movie based on the company’s Bazooka Joe bubble gum and has created a seventeen-episode online comedy series Back on Topps that “spoofs his acquisition of the company.”

(Thanks, Mike Hayde)