Last month, Warnermedia unveiled a vast slate of kids’ programming bound for Cartoon Network and HBO Max. The slate spoke of a growing commitment to preschoolers and families — a new preschool programming block called Cartoonito will launch this fall.
The linchpin of this drive to appeal to more children is Tom Ascheim, Warner Bros.’s president, global kids, young adults, and classics. Installed in the role last summer, Ascheim heads up Cartoon Network. He also has oversight of Adult Swim, Boomerang, the Turner Classic Movies channel, and the studios of Cartoon Network Studios and Warner Bros. Animation, and his unit is responsible for kids’ and family programming at HBO Max.
After Warnermedia announced its slate, Ascheim elaborated on his unit’s strategy in an appearance at Kidscreen Summit’s virtual edition. Here are six takeaways from the session: