Looking to make an impact in children’s television, and mine its significant IP library for new programming, Universal Pictures has launched a new kids division. Former Nickelodeon exec Teri Weiss will oversee the division, which is owned by media conglomerate Comcast NBCUniversal.
Universal Kids Productions will focus on generating content from existing IP as well as develop original properties. It’s a pretty big job for one of America’s largest and oldest movie studios, which has so far won the global box office this year with billion-dollar releases like Minions, Furious 7, and Jurassic World.
Universal’s on-again, off-again animation studio has created a significant body of family-oriented work since the early-’90s including the The Land Before Time direct-to-video series and the long-running PBS Kids series Curious George. They also revived the classic Walter Lantz stable in the late-’90s with The New Woody Woodpecker Show.