The Weinstein Company’s Leap! will be released on Friday under a new studio label, Mizchief.
TWC co-chairman Harvey Weinstein explained in a written statement that he plans to release other animated features under the label as well. Weinstein explained that he calls the label Mizchief “because that’s how my son pronounces mischief.”
Leap! is a France/Canada co-production that was distributed in other parts of the world as Ballerina. Directed by Eric Summer and Eric Warin, it performed well internationally, grossing over US$50 million to date.