‘Happy’ by Alice Saey

Music video for Mark Lotterman’s “Happy” directed by Alice Saey, 2017.

More about the project:

As a metaphor for the search of the meaning of the word “happy,” an immense group of geese dances desperately in synchronized choreography. Starting out as an undefined organism, and slowly zooming out as the song proceeds, the geese turn out to be part of different cults. Each cult portraying an emotion that cannot be withheld individually, but that’s all the more shown in the meticulous urge for group behavior. A video about the search for one’s own identity through seemingly virtuous self-expression on the one side and the undeniable drowning into the masses on the other.