Short Pick Of The Day: ‘The Existential Threat’ by Cyriak
Music video for “The Existential Threat” by the Sparks.
Directed and animated by Cyriak, U.K., 2020.
When I was asked to make a music video for Sparks I could hardly believe it. They sent me the whole of their new album to choose from, and there was this one song that immediately stood out – “The Existential Threat.” Not only did the music fit perfectly with my animation style, the subject of existential dread is something I have been fascinated by for as long as I can remember. It was like I could see the whole video inside my head as I listened to the song. The brief was totally open, but I felt this track deserved more than just some crazy visuals. It has a psychology driving it, and a feeling that hangs over us all, especially in these modern times of information overload. Are these threats real, or imaginary? Are they just a paranoid delusion, or do we ignore them at our peril? It was great fun making this video, and I hope it makes people think about their inevitable impending death in a more light-hearted way.