The Existential Threat The Existential Threat

Music video for “The Existential Threat” by the Sparks.

Directed and animated by Cyriak, U.K., 2020.

Director’s notes:

When I was asked to make a music video for Sparks I could hardly believe it. They sent me the whole of their new album to choose from, and there was this one song that immediately stood out – “The Existential Threat.” Not only did the music fit perfectly with my animation style, the subject of existential dread is something I have been fascinated by for as long as I can remember. It was like I could see the whole video inside my head as I listened to the song. The brief was totally open, but I felt this track deserved more than just some crazy visuals. It has a psychology driving it, and a feeling that hangs over us all, especially in these modern times of information overload. Are these threats real, or imaginary? Are they just a paranoid delusion, or do we ignore them at our peril? It was great fun making this video, and I hope it makes people think about their inevitable impending death in a more light-hearted way.

Animation news you can use
Support independent publishing

Your membership will help us continue to deliver the stories that are important to you. Support Cartoon Brew for as little as $1 a week — the process is fast and easy.

Become A Member   
Read More:
Location:
Amid Amidi

Amid Amidi

Amid Amidi is Publisher and Editor-in-Chief of Cartoon Brew.

More in Cartoon Brew Pick:

Latest News from Cartoon Brew