“I am interested in the concept of skin and race, and what they imply; in the ideas and theories sown into our flesh that change with the arc of time. The idea of beauty has become globalized, creating homogeneous aspirations, and distorting people’s self-image across the planet. In my film, I focus on African women’s self-image, through memories and interviews; using mixed media to describe this almost schizophrenic self-visualization that I and many others have grown up with.” Written and directed by Ng’endo Mukii at Royal College of Art, 2012.


Interviews: Margaret Njeri Mereka, Abriana Njeri
Narration: Ng’endo Mukii
Music: Kadyali Kouyate
Performers: Chipo Kureya, Sam Nokuzola Moyo, Fumy Opeyemi, Christine Ndirangu

Director of Photography: Alex MacNaughton

Live action
Lighting: George Duck
On set assistants: Mirjam Baker, Soledad Aguilla, Christine Ndirangu, Yu Yu

Lip sync: Christine Hooper, Josh Wedlake
Posters and backgrounds: Lillian Fang
Rotoscope: Yu Yu

Sound design: Ng’endo Mukii
Sound post production: The Sound Directors Ltd.
Additional sound mix: Mike Wyeld
Technical assistance: David Dixon, Guy Nesfield

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Amid Amidi

Amid Amidi

Amid Amidi is Publisher and Editor-in-Chief of Cartoon Brew.

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