Cartoon Culture

All Aboard the Animation Train

Earlier this year, Cartoon Network partnered with the Taiwan High Speed Rail Corporation for a public transportation advertising campaign called Cartoon Express. The campaign features a passenger train wrapped entirely, inside and out, in Cartoon Network character decals.

During its inaugural journey, the passengers, which included children from underprivileged backgrounds, received train announcements from the voice of Adventure Time’s Jake the Dog, played a CN-specific bingo game and mailed Cartoon Express postcards to loved ones via an on-board mailbox.

The Cartoon Express runs between the Taiwanese capitol of Taipei to the southern city of Kaohsiung and it is estimated that it will serve several hundred thousand passengers during the run of the campaign.

More images of the train can be seen on the Catsuka’s Tumblr.