Cartoon Culture

Cap’n Crunch Retro

As we mourn the seemingly non-stop multilation of the beloved cartoon characters of our youth, let’s stop to applaud the decision by the fine folks at Quaker Oats, who have just started selling a line of Cap’n Crunch cereals with the original appealing Jay Ward box designs (pictured above right). It’s a limited edition set of Retro Crunch that come with collector cards in each box. They’re out now, I just saw them at the supermarket today. I’m not one to push sugared cereal on anyone, but I admire the guts it took to reverse course and finally do something right. Coincidentally, Mark Evanier just recently posted about the first Cap’n Crunch commercial from 1963.

(Thanks, Mark Arnold)

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