The Looney Tunes gang isn’t exactly culturally relevant to anyone under the age of twenty today, but Nike is betting on nostalgic older fans — and overseas brand recognition — as it relaunches its Hare Jordan line of sneakers. This spring, the company released a 3-minute online promo of Bugs mostly sitting and talking (what a great use of the animation medium!) to commemorate a 23rd anniversary re-issue of the original Hare Jordan shoe:
Nike followed that yesterday with the release of a Marvin the Martian spot in support of a new Blake Griffin-themed shoe:
…and if this TMZ report is any indication, Jon Favreau (Elf, Iron Man) is directing some kind of a live-action spot with Griffin that could incorporate animation, like the original Roger Rabbit-inspired spots with Bugs and Michael Jordan.
