“Even in the year 3000, we’ll see the brilliance of food in cans.”
In the year 1985, the brilliance of this commercial was plain to see. Premiering during the Super Bowl, the 30-second spot advertised the work of the Canned Food Information Council (nope, we didn’t know there was such a thing either). “Brilliance” was reportedly never aired again, but its place in the history of cg animation is secure. Watch it below:
The improbable task of making canned food sexy fell to Robert Abel & Associates, a production company that pioneered computer animation in the 1970s and 1980s. Working from an eight-frame storyboard about a “sexy robot” in space, the filmmakers, led by Randy Roberts, vowed to create a film that would mark a “quantum leap” for commercials.