Logophobia Logophobia


A few years ago I was discussing childhood fears with a couple friends. One of the fears, which I did not share, was that of animated corporate logos – specifically, the five-second company IDs tagged at the end of old TV shows. As time went on, I’d heard of others who shared this “logo-phobia”. In fact, there are now several websites and You Tube videos devoted to this particular fear.

Now a documentary filmmaker is creating a film about the scariest corporate symbol in history: The 1964 Screen Gems logo, aka The S From Hell. “Built around interviews with survivors still traumatized from viewing the logo after shows like Bewitched or The Monkees, the film brings their stories to life with animation, found footage, and reenactments.” Strange but true – here’s the trailer:

(Thanks, Keri Maijala)