Tendlar-Post Promotional Comic Book

It’s comic book time on Cartoon Brew.

I recently acquired a rare 16 page promotional comic book for Kinney Shoe Stores produced by animator Dave Tendlar. I’ve decided to post it here for three reasons: It’s not listed in the Overstreet Comic Book Price Guide, it’s quite brittle and its very possible my copy might be the only one in existence.

It is not particularly “oddball”, nor especially attractive, but it has a few things classic cartoon fans might find interesting. First, notice on page 16 Kinney Komics was “prepared by Tendlar Publishing”. Did Tendlar produce other promotional comic books? Next you’ll note the main story, Little Jimmy Stout is illustrated by Howard Post (Anthro, Hot Stuff, Spooky). I have no idea what year this book was produced, but based on this Post story, I’d guess mid-to -late 40s.

Tendlar himself drew pages 2, 13 and 14 and may have drawn the center spread (pages 8 and 9). Note that the lettering on pages 1, 2, 15 and 16 is the work of the mysterious Fleischer/Famous Studios lettering genius, who designed the logos and signage in hundreds of Paramount cartoons.

So there you have it. If anyone has additional information on this, please let us know. Enjoy!