Today in Orlando, Florida, a wide coalition of community members, faith leaders, immigrant organizations, students, Disney employees, and labor unions will gather at Walt Disney World to launch a nationwide campaign calling on Disney CEO Bob Iger to quit Donald Trump’s Strategic and Policy Forum, and further, to renounce policies announced by the president and his cabinet appointees.

Campaign image created for #DisneyLetHimGo.
Campaign image created for #DisneyLetHimGo.

The campaign is being put together by Organize Florida, a nonpartisan, 501(c)4 nonprofit organization that both trains and develops leaders and organizes families in low-to-moderate-income communities in Florida. Their cheeky title for the campaign is #DisneyLetHimGo, a play on the hit song “Let It Go” from Frozen. They say:

Led by immigrants and Disney workers themselves, racial and social justice activists say this is only the first step in what will be a continuous fight to protect the health and well-being of all people—including immigrants, people of color, minimum wage workers, and the LGBT community during the Trump administration. The leader of Orlando’s hometown business needs to stand up for the values of Disney and the Central Florida community.

At the rally, the group will deliver more than 100,000 signed petitions to Disney demanding that Iger to step down from Trump’s council. More details on today’s gathering can be found at the Organize Florida web site.

Over the last few weeks, Cartoon Brew has covered the budding link between the Walt Disney Company and Donald Trump, and argued that the relationship shows blatant disregard for Disney’s brand integrity guidelines. Our coverage is compiled in the links below.

The Walt Disney Co. and Donald Trump

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