Prominent sales outfit Wild Bunch International (WBI) has teamed up with French animation distributor Gebeka Films to launch Gebeka International, which will handle worldwide sales of animated features. The joint venture, unveiled during the recent Annecy Festival, has announced its first title, Sheba.
Why was Gebeka International launched? WBI co-head Vincent Maraval notes “a real evolution” in the animated feature business. “The independent animation scene is expanding while buyers of animated features are increasingly specialized in the sector,” he told Screen Daily. The activity around markets like MIFA and Cartoon Movie helped convince him of the need for a sales company focused on animation.
What is WBI? It is the film sales subsidiary of the major European producer-distributor Wild Bunch. The company is notable for selling many Studio Ghibli titles including The Red Turtle (which it co-produced), and its current slate includes The Summit of the Gods and Where Is Anne Frank. It has also sold countless prestigious live-action titles.