Pixelatl’s Ideatoon is a program that gets its fair share of coverage on Cartoon Brew, and the reason is simple: it’s a truly unique program that is helping develop an exciting animation industry in Mexico.
Pixelatl has learned from earlier missteps of Asian countries that became large animation outsource hubs in the last few decades, but have struggled when it came to establishing their own local IP. So Pixelatl’s goal isn’t just to train artists in how to create animation, but to also teach artists how to take a leadership role by learning to develop their own content using industry-standard methods. Increasingly, the group is also training young entrepreneurs on how to run an animation business.
The director and founder of the program, José Inesta, puts it best in his description of what Ideatoon is about: “Connecting Mexican creatives with the world to overcome boundaries, became our source of inspiration. We are a Mexican association passionate about the power of storytelling, the development of original IP, and the promotion of the creative industries as a lever for the development, dignification, and reconciliation for Mexico.”