Warner Bros. Hires Amy Friedman As Head Of Kids & Family Programming, Promotes Sundance Feniger

More executive news out of Warner Bros., which, along with parent company Warnermedia, is engaged in an elaborate and ongoing reorganization.

Here are the details of the latest changes:

• Amy Friedman has been appointed to the newly created role of head of kids and family programming at Warner Bros. She will oversee creative and strategic guidance for these age groups for Cartoon Network and Boomerang, and will develop and produce content for HBO Max.
• Friedman will report to Tom Ascheim, president of Global Kids, Young Adults, and Classics (GKYAC) at Warner Bros. In August, as part of a restructuring of the GKYAC division, Ascheim hired Friedman as an advisor with programming and creative responsibilities for Cartoon Network.
• Her new responsibilities include strategy for new and current series, acquisitions, and co-productions for kids and family across Warnermedia’s kids brands. She will work closely with the animation studios Warner Bros. Animation and Cartoon Network Studios.
• Before joining Warner Bros., Friedman held senior executive roles at Universal Kids and Nickelodeon, where she spent 23 years working across brands including Teen Nick and Noggin. Her work has earned multiple Peabody, Beacon, Cable Ace, and Creativity Awards.
• Separately, Sundance Feniger has been promoted to head of digital enterprises at Warner Bros.’s GKYAC division, also reporting to Ascheim. He was previously vp and general manager of Boomerang.
• Feniger will now lead the division’s overall vision, operations, and development of its branded digital offerings. His roles include developing the group into “future-state and digital-centric enterprise with a concentrated focus on optimizing the current portfolio of digital products and games,” and “enhancing the user experience” around kids and family on HBO Max.
• GKYAC was shaped by a major corporate reorganization last year. It brings together Cartoon Network, Adult Swim, Boomerang and Turner Classic Movies, as well as Cartoon Network Studios and Warner Bros. Animation.
• A month ago, responsibility for HBO Max’s kids and family programming shifted from Casey Bloys, president of programming for HBO and HBO Max, to Ascheim’s unit. One of Ascheim’s priorities is to develop new content around classic characters like Bugs Bunny, Daffy Duck, and Tom and Jerry.