But there’s one big difference. Unlike the early-1990s when these blinged-out Looney Tunes aimed at urban kids would have set someone back ten bucks at Kmart, Moschino has re-imagined the trend for the one-percenters, inflating the price to hundreds of dollars per cartoon-adorned item.
Moschino’s fall/winter 2015 line, helmed by its creative director Jeremy Scott of Shrek sweater fame, includes the classic Looney Tunes characters printed onto shirts, sweaters, purses, hockey jerseys, necklaces, and bomber jackets.
According to some fashion observers, Scott’s take on the characters is intended to be some kind of statement on the ’90s Looney Tunes trend: “To commemorate one of the cheesiest moments in marketing history, when Looney Tunes tried to regain relevance by giving its characters hip-hop makeovers, Scott went even cheesier, sending out five models side by side in shirts —no pants—that bore the images of thugged-out Bugs Bunny, Porky Pig and the gang in Moschino bling.”
You can watch the Looney Tunes portion of the Moschino runway show from 2:40 to 5:20: