Feature Film

Audiences Refuse to be Hoodwinked Again

Hoodwinked Too

How bad was the opening of Mike Disa‘s Hoodwinked Too! Hood vs. Evil? It made Simon Wells’s Mars Needs Moms look like a Hollywood blockbuster. The release, by the perpetually animation-clueless Weinsteins, debuted in sixth place with a pitiful $4.1 million (est.) from 2,505 theaters. Its per-theater average was $1,653, which at current 3-D prices equals something like two viewers per theater.

The opening of Fast Five dropped Carlos Saldanha’s Rio to second place with $14.4M (est.). The Blue Sky pic has now banked $103.6M in the United States, and more impressively, $364.3M around the globe. The other animated film in the US top ten was Illumination’s Hop which ranked 9th with $2.6M. The US total stands at $105.3M.