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Four Theories on the Death of 3-D

3D Kid

Slate offers four theories on (what they’re calling) the “death of 3-D.” The article points out that theater screens showing Cars 2 in 3-D earned 5 percent less than theater screens showing the same film in 2-D, reflecting an industry-wide downward spiral in 3-D grosses that has been happening all summer long. And if I understood the article correctly, Kung Fu Panda 2 earned 65% less on a per-screen basis from 3-D showings than 2-D versions. Based on this information, it would be reasonable to assume that the sequel to Kung Fu Panda wouldn’t have earned $50 million less than the original in the US if the film had been shown in 2-D only.

All this, and to think that it was only 16 months ago that 3-D was the future of filmmaking: