They may not have the clout of the animated hit Monkey King: Hero is Back, but Kwai Boo: Crazy Space Adventure and Mr. Black: Green Star’s modest box-office bows are still opening international animation’s eyes to the might of the Chinese film market, the second-largest (soon to be largest) film market in the world.
Perhaps Kwai Boo and Mr. Black’s ambition doesn’t rate as highly as this summer’s Monkey King or Monster Hunt — respectively crowned the Chinese market’s all-time homegrown animated film and live-action film (though the latter has plenty of CGI character animation in it too). But taken together, alongside the recent box office performance of Seer Movie 5: Rise of Thunder and the promise of the forthcoming Rock Dog and Little Door Gods, Mr. Black and Kwai Boo’s market popularity are (yet) another reminder that China is becoming increasingly self-reliant when it comes to creating and consuming cartoon features.
Directed by Wang Yunfei, Kwai Boo: Crazy Space Adventure, supported by an undisclosed investment from by 20th Century Fox International, has pulled in nearly $6 million since opening last week. The feature came with built-in fandom, weaned on Gui Huazheng’s popular comic strip and Internet series Crazy Kwai Boo from which it is adapted.