After a historic box office run that looked to be winding down, NBCUniversal/Illumination’s Minions: The Rise of Gru has caught its second wind in the form of a Chinese theatrical release.
On August 19, Minions: The Rise of Gru will kick off a theatrical run as the first major Hollywood title to land in China since Universal’s Jurassic World Dominion, which has grossed $157.4 million across its nine-week stretch in the country. The last big Hollywood animated feature to play in Chinese theaters was Dreamworks’ The Bad Guys, which grossed $49.5 million there, more than 20% of its total global $245.7 million haul.
Universal announced The Rise of Gru’s upcoming theatrical run from its Weibo account, which included a new poster and the comment “Long time no see, troublemakers! Get on the scooter, we’re back! The back seat is a bit crowded. On August 19, call on your family and friends to see you in the theater!”