Illumination Entertainment has released a new trailer for Sing, the studio’s sixth film and the first that it has ever launched during the holiday season.
The new trailer, backed by an Eminem track, uses some of the same footage as the earlier trailers, but also sells the film as something far more dramatic than previous promos, which had suggested a lighthearted romp filled with song and dance.
Sing is turning out to be a difficult film to predict; the tracking for it has been extremely conservative. BoxOffice.com is currently forecasting a soft $24 million opening in the United States, which I believe is far too low. This film has lots of the right ingredients, and if Illumination can pull it all together, it has the potential to be a year-end hit.