For the second time, Sony Pictures Animation has announced that the release of its all-CG Smurfs feature has been delayed, and is now slated for March 31, 2017.
Putting a positive spin on the news, Rory Bruer, president of worldwide distribution for Sony Pictures, said that a spring release is a “perfect match” for the movie. “With the kids on break, every day plays like summer, and for franchises with global appeal like the Smurfs, audiences are ready to turn out for great entertainment.”
Indeed, audiences will have had ample time to get ready. The untitled feature, which has previously been identified as an origin story, was initially slated for release this year, then delayed to 2016.