Dreamworks Animation had kept a tight lid on its upcoming film The Bad Guys, but they surprised everyone today on Tuesday with one of the freshest and best-looking trailers the studio has put out in a while.
The cohesiveness of the production design instantly stands out in The Bad Guys trailer. The main characters have great visual appeal, but so does everything else. There’s deliberate aesthetic choices for the fx animation, props, environments, background characters, rendering, and so on, and everything is working in harmony. The result is a unique and inviting universe in which the viewer wants to spend time.
An adaptation of Aaron Blabey’s best-selling book series, The Bad Guys follows five animal outlaws – pickpocket Mr. Wolf (voiced by Sam Rockwell), seen-it-all safecracker Mr. Snake (Marc Maron), chill master-of-disguise Mr. Shark (Craig Robinson), short-fused “muscle” Mr. Piranha (Anthony Ramos) and sharp-tongued expert hacker Ms. Tarantula (Awkwafina), aka “Webs” – as they attempt their most challenging con yet: becoming model citizens, as a ploy to avoid prison.