The Business of Stereoscopic 3-D Films

Stereoscopic 3-D filmmaking is either the latest film fad or the future of theatrical animation. For those who know their film history, all indicators point toward it being the former. This Portfolio article by Kevin Maney is one of the better pieces I’ve read about the topic:

“Studios are latching onto 3-D for much the same reason that Bob Dole took Viagra. Most of Hollywood’s businesses are making money–for all Katzenberg’s complaining, DreamWorks’ first-quarter profit was up 69 percent–but the sector that makes Hollywood feel best about itself, theatrical showings, is deflating, in large part because the difference between seeing a movie in your local multiplex and on a 52-inch high-definition TV in your family room is not that vast.”

Earlier post about 3-D on Cartoon Brew

(article link via Kottke)