Youtube is tops in the annual Brand Love study conducted by market research firm Smarty Pants. The study measures “brand awareness, love, and popularity” among U.S. households with children ages 6-12.
The most recent study was conducted online between May-June 2019 with a total of 16,363 participating children and parents. Here is a look at the top networks and online video services, as well as their ranking among the 350 total brands in the survey, covering 19 categories across entertainment, food, toys, gaming, and apparel:

Some takeaways: