Youtube, Netflix Are More Loved By U.S. Kids Than Nickelodeon, Disney Channel, And Cartoon Network

• Youtube wasn’t just the no. 1 network/video brand; it was the no. 1 brand in the entire survey, across every category.
• Ninety-seven percent of children said that they either “love” (77%) or “like” (20%) Youtube.
• Ninety-two percent of kids use Youtube, making it the most widely-used brand by children. Seventy-eight percent of kids use Youtube at least once a day.
• Netflix is the second-most loved kids’ network/SVOD service. Boys in particular are embracing the brand: 72% of boys ages 9-12 responded that they “love” Netflix, up from 64% of that segment last year.
• Nickelodeon, Disney Channel, and Cartoon Network registered with high awareness among kids, but “love” for their brands is declining. Although among kids’ networks/streaming services they were ranked 3, 4, and 8 respectively, among the 350 overall brands, they were ranked 34, 47, and 72. The diminishing popularity of these networks correlates broadly with their declining ratings in recent years.
• The survey also recorded declining interest in other cable channels: Nicktoons, Disney XD, PBS Kids, Boomerang, and Discovery Family. The only cable outlet that bucked the trend and increased its popularity with kids was Disney’s Freeform (formerly ABC Family).
• Disney’s upcoming streaming service, Disney+, already has kids excited. It is the sixth-most loved network/SVOD service among kids, even though it hasn’t even launched yet. Eighty percent of kids say they will “definitely” or “probably” use Disney+ in the next year.

Here’s a look at the survey’s top 50 most-liked U.S. kids’ brands across all categories:

Here’s a look at the top 50 brands among parents of U.S. kids aged 6-12: