Rowan Atkinson’s Mr. Bean like you’ve never seen him before: as a real-time animated character.
A “live” Mr. Bean character will make his debut later today on Facebook, appearing on his fan page which has over 70 million likes. The real-time performance, which is scheduled to run for half an hour, is powered by Adobe Character Animator.
“This is a tremendously exciting project and we can’t wait for the Mr. Bean fans on Facebook to join in the fun for this innovative new experience,” Frances Adams, global director of brands and licensing for Endemol Shine Group, said in a statement. “The Mr. Bean brand is seeing phenomenal online growth which is testament to the bold and ambitious work of the wonderfully talented teams here at Endemol Shine Group.”