Stoopid Buddy Stoodios, the production studio of Robot Chicken and Supermansion, is getting ready to launch Blark and Son, a social media show that will run in 30-second installments on Instagram.

Here’s the trailer that premiered this week:

The Blark and Son trailer is here!

A video posted by Blark and Son (@blarkandson) on

The idea, about a father and son who just can’t seem to connect, was created by Ben Bayouth, a special effects artist who has worked on Man Of Steel, the NBC series Grimm, and other tv shows and commercials. He was also a finalist on the Syfy series Jim Henson’s Creature Shop Challenge.

While Blark and Son isn’t exactly animated—it’s a puppet series—it’s notable to see an independent animation studio branching out into digital-only content. Short-form content is currently having a renaissance of sorts thanks to the maturation of digital and mobile platforms, presenting new opportunities for companies, both big and small, to launch experimental series, such as Blark and Son, that may not play as effectively in traditional 11- or 22-minute broadcast formats.

Bayouth, who also designed and built the puppets, voices Blark, the father. Chris Mintz-Plasse is the son.

The following 12-minute episode of RocketJump Film School explores in-depth how the series is being made:

For additional details, the series also has a Facebook page.

Amid Amidi

Amid Amidi is Cartoon Brew's Publisher and Editor-at-large.