The BBC has announced a new initiative called Ignite to “find the U.K.’s next animation hit.”
The public broadcaster describes Ignite as “an unprecedented initiative to find animation ideas that reflect the lives and culture of children growing up in the country today.”
Here’s a deeper dive into Ignite:
- The goal of Ignite is twofold: to identify “fresh, bold, innovative” children’s animation projects, and to support and develop existing and emerging talent in the U.K. animation industry.
- Ignite is part of the BBC’s efforts to create more homegrown U.K. series that offer an alternative to American animation content, which is heavily consumed by children in the country.
- The program is open to both established independent U.K. production companies, BBC in-house production, and individual creators. The chosen projects will be funded through the development process.
- Up to 20 ideas will be selected for the initial development round. Two additional funding rounds will be available for certain projects. Eventually, some projects may be commissioned for series. Solo creators whose projects make it through the first round will be paired with a creative team to further develop their ideas.
- Commissioners will be looking for the following: “Originality of ideas, innovative ways in which kids can engage with the show and its characters, the potential to develop the idea for multiple series, ideas that reach an underserved audiences, relatable storytelling, recognizable characters and international appeal.”
- Applications to participate in the program can be made until August 15. To enter a submission, go to this website.