The Spire by Santiago Calatrava

The Chicago Spire, a building designed by superstar architect Santiago Calatrava, is poised to become North America’s tallest free-standing structure and the world’s tallest all-residential building when it is completed in 2011. When the developers officially unveiled the project last September, their presentation included a slick five-minute animated promo. Pushing far beyond typical animated architectural renderings, the developers enlisted vfx houses Lightstream Pictures and Sony Imageworks to create a feature film-style piece complete with dramatic staging and lighting. A portion of the film can be seen on the building’s website, TheChicagoSpire.com, and a video about the building with a few more animation clips can be seen on YouTube. It just goes to show that there’s no product or idea that can’t benefit from some well conceived animation.

Amid Amidi

Amid Amidi is Cartoon Brew's Publisher and Editor-at-large.

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