Netflix has been hinting for a while that it will expand into gaming, but it wasn’t until yesterday that it revealed definitive details about its new gaming efforts.
Here is what the company told investors during its quarterly report:
We’re also in the early stages of further expanding into games, building on our earlier efforts around interactivity (eg, Black Mirror Bandersnatch) and our Stranger Things games. We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV. Games will be included in members’ Netflix subscription at no additional cost similar to films and series. Initially, we’ll be primarily focused on games for mobile devices. We’re excited as ever about our movies and TV series offering and we expect a long runway of increasing investment and growth across all of our existing content categories, but since we are nearly a decade into our push into original programming, we think the time is right to learn more about how our members value games.
Netflix co-founder and co-CEO Reed Hastings has previously acknowledged that the company needed to be in the gaming space. “We compete with (and lose to) Fortnite more than HBO,” he told investors in 2019.