Benefits of USD technology: Working in a USD-based pipeline allows for all software to read and write data through the same system, meaning that artists from all departments can visualize and work on the same 3d scene throughout the production process. By removing previous technical constraints, the technology allows for a more iterative process without incurring extra costs. Scenes in the USD pipeline can also be read more quickly than previous methods, resulting in more detailed results, again without extra costs.
Why did Superprod make the change? Superprod first recognized Pixar’s USD system as the pipeline technology best fit to meet its needs back in 2019. Since then, the company has invested significant resources in creating a team to develop “Flow,” Superprod’s proprietary pipeline that aligns with the company’s current expansion strategy. The group has since deployed the pipeline at three Superprod studios: Paris, Angoulême, and Milan.
What are they saying: Virginie Créance, deputy senior vp Animation at Superprod, said in a release:
Animation is a highly competitive sector where the requirements of creativity and technology are constantly expanding. Our desire to keep up with developments in the industry has made investing in R&D essential to us. This strategy allows us to offer our partners the ability to create the most ambitious and highest-quality productions imaginable. The adoption of USD also gives us a chance to position ourselves at the forefront of new markets.
Superprod technical director Christophe Archambault and head of Flow Pipeline Marc Dubrois added:
Large studios such as Pixar, MPC, or Animal Logic were the first to implement USD because the changeover required a significant investment. Today, this USD-based pipeline positions Superprod as one of the top European studios, thanks to USD’s excellent performance and impressive pipeline possibilities.