
Will SpongeBob join Simba, Aladdin, and Shrek on Broadway, or will he suffer the fate of a long line of cartoon characters who almost-but-never-quite-reached Broadway stardom like Fred and Wilma Flintstone and Betty Boop?
Today at Nickelodeon’s upfront pitches to advertisers in New York, they previewed the development of a SpongeBob theatrical musical being developed for Broadway:
#Spongebob is coming to Broadway #nickupfront pic.twitter.com/dyp2w4vrOz
— Jeanine Poggi (@jpoggi) February 25, 2015