As this century’s viewers leave traditional television for their computers, tablets, and smartphones, Nickelodeon is making a bid to woo them back with a programming block on its network that will re-air some of last century’s coolest shows.
In October, Nickelodeon will unveil The Splat, a channel dedicated to ’90s standouts like John Kricfalusi’s The Ren & Stimpy Show, Klasky/Csupó’s Rugrats, Craig Bartlett’s Hey Arnold!, and other influential shows that sequenced the genes for much of today’s television animation.
Although details are sparse for now, Nickelodeon confirmed to Cartoon Brew that The Splat’s placeholder site and YouTube channel are formative strands of a larger plan to resuscitate the network’s vintage hits for a new generation.