With an emphasis on the multicultural perspectives the company is trying to champion, Nickelodeon president Brian Robbins announced on Thursday a new slate of children’s programming that expands some of its well-known franchises and folds in other established properties.
Robbins, who started developing the line-up when he became president last October, said that there is a new creative team at Nick aiming to create attractive content as they compete with new platforms in an ever-changing media landscape. Their vision, said Robbins, is “to fill up every screen, of every size, to make an impact on as many consumers as we can and to be at the forefront of conversation for today’s kids and families.” With the network’s internal research finding that the average U.S. household today has a dozen connected devices, Nick will make its shows available in different formats and different platforms, so that kids can access the programming anywhere.
Based on their research’s insights, the network wants to accommodate the viewing needs of what it calls the “most diverse generation ever” of kids. It identified Hispanics as the “fastest growing segment.” Its insights also found that the top priority of kids today is “shared experiences with their parents and family.” Its focus on Hispanic audiences is reflected in several of its new projects, both animated and live-action, that are currently being developed or will release soon, such as The Casagrandes, Santiago of the Seas, and a live-action Dora the Explorer movie opening theatrically in August.
