Next month, The Hub network will debut another revival of a 1980s toy commercial, Care Bears: Welcome to Care-a-Lot. Their earlier series, My Little Pony Friendship is Magic, sparked an unlikely following among adult males, otherwise known as the Brony phenomenon, but one fandom isn’t enough for the Hub.

They think their Care Bears show needs an adult male fanbase, too, and they’re shamelessly encouraging it themselves. Their PR firm sent us the following press release, which besides not understanding the distinction between drawn and CG animation, suggests names for potential male Care Bear fans:

Hey Amid-

What’s the Care Bears equivalent of a Brony? Belly-Bros? Care-Dudes? “Care Bears: Welcome to Care-a-Lot” premieres this June on The Hub TV Network and features the same re-imagined CG animation and spirit of friendship and caring that made shows like “My Little Pony Friendship is Magic” a cult hit.

“Care Bears: Welcome to Care-a-Lot” is a modernized, CGI-animated version of the classic animated cartoon, which hits its 30th anniversary this year! Re-imagined in the same vein as the Hub’s other hit television shows, everyone’s favorite bears and their iconic Belly Badges have been transformed with today’s technology into a series that kids and families can enjoy together. I’d love to see if you’d be interested in featuring the bears for the series launch this June.

I have art and clips available and can also do email interviews with Executive Producer Sarah Finn, our director and voice talent. Let me know if this interests you and I can send over some more details!

[PR flack]

This is likely the last time I’ll be mentioning Care Bears on Cartoon Brew’s homepage, but here’s a parting gift–the show’s teaser:

UPDATE: The Hub sent us a statement about this press release. Read it HERE.

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