Last year we found an animatic for an unproduced Post cereal product: Pink Panther Foods. Here’s another one, circa 1968, featuring Casper the Friendly Ghost for “Post Ghosties”. What makes this spot particularly nauseating is the sickly sweet soundtrack and the awful song – horribly “sung” by Casper and his “friends”. It’ll haunt you forever. Please note: this spot never aired, nor was this product ever produced.
Animatics like these were devised for focus groups to test their appeal. Here’s a less offensive one for Dennis The Menace Peanut Puffs.
(Thanks, M. PaÅ¾anin via The Odds and Ends Channel)