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Cereals That Never Were: Animatics from Hell

Last year we found an animatic for an unproduced Post cereal product: Pink Panther Foods. Here’s another one, circa 1968, featuring Casper the Friendly Ghost for “Post Ghosties”. What makes this spot particularly nauseating is the sickly sweet soundtrack and the awful song – horribly “sung” by Casper and his “friends”. It’ll haunt you forever. Please note: this spot never aired, nor was this product ever produced.

Animatics like these were devised for focus groups to test their appeal. Here’s a less offensive one for Dennis The Menace Peanut Puffs.

(Thanks, M. Pažanin via The Odds and Ends Channel)

  • eeteed

    as i recall there was a casper cereal from ralston. it was a sugar coated corn chex cereal…

    as for pink panther flakes, that is a cereal i will never forget. one morning, when i was in third grade, my boyhood pal michael s******* vomited pink panther flakes all over his desktop. pink vomit is a haunting image.

    • The Gee

      I don’t mean to be the least bit insensitive, but, I just gotta type this:

      Give it Mikey! He’ll eat anything!

      • Chris Sobieniak


        HE LIKES IT!!!

  • top cat james

    “Gee, Joey, you missed a really neat cereal party! Too bad about your dumb ol’ peanut allergy.”


    • Chris Sobieniak

      Yeah I did wonder where was he.

    • Scarabim

      See, this is a big reason I keep visiting this site. Case in point – 1. Pink vomit. 2. A perfect and hilarious impression of Hank Ketchum’s writing style. You guys are freaking hilarious. :D

  • dbenson

    Post Ghosties: The cereal for kids without friends!

    • Now we know what killed Casper…

  • Animatics was the start of motion comics in my opinion.

  • Deaniac

    That “song”…call the Ghostbusters!

  • Sardonic Tuba

    Now with Extra Ectoplasm, Marshmallow Headstones and Chocolatey Graveyard Dirt Bits!

    • Sarah J

      … That sounds delicious, actually.

  • Jonathan

    That was creepy, and not because of Casper being a ghost. After seeing that I can see why the cereal was abandoned…

  • Sarah J

    I would never accept cereal from a ghost. Casper might be putting poison in the cereal because he wants those kids to join him. For ever and ever and ever…

  • The Gee

    (never thought I’d do this but)

    In defense of Casper the Ghost as a Cereal Mascot, at some point in time Boo Berry the Ghost came on the scene and is still pushing his delightfully, frightfully blue cereals….somewhere…out there!

    So, if Monster Cereals can exist, and they do, then Casper having his own cereal isn’t far-fetched.

    Though, I will concede that The Friendly Ghost does have a rep-BOO-tation! So, I can understand the trepidation.

    • Funkybat

      Well, it appears Ralston somehow got the rights to do a Casper cereal a few years later, though I doubt it lasted very long.

      I liked the pun of turning “Post Toasties” into “Post Ghosties,” but that song was just about the most unbearably treacly thing I’ve heard in years. I refuse to play it back with the sound ever again.

      The Dennis the Menace cereal seems kind of far-fetched as a theme, unless the cereal pieces were shapes like characters or something. The name alone doesn’t really do it for these licensed character cereals. Now the Pac-Man cereal, *that* had distinct shapes (and a terrible sickly-sweet taste.) Of course, none of these cereals would ever be launched today, what with childhood diabetes and peanut allergies endemic in the U.S. population…

  • James

    I’ve got to say, that linked “Pink Panther Food” cereal commercial was awesome!

    • Funkybat

      It had funny drawings, but the pacing and jokes were kind of flat. Also, the Pink Panther was kind of being a real asshole, among other things he flicked the ashes off his cigarette into the maitre d’s hand!

  • TheDirtyVicar

    Casper’s Post Ghosties; your child will never eat anything else…

  • James Fox

    In regards of the Ghosties tune, i heard worse

  • the tune’s a little awful.

    just how many animatics exists for for unproduced Post cereals?

    And how many unproduced cereals were there from Ralston, General Mills, Post and Kellogg’s combined?

  • TheBandSnapsBack

    Anyone remember that bit from Liquid Television, where the Grim Reaper himself hawks a cereal? “Here Suzy, try my new DEATH cereal!”

    • Chris Sobieniak

      There were a couple of ’em, another one involved an Italian-sounding squid character too.

      SUZY: “I love you Mr. Calamari!”

      Then, there was this…

  • David Breneman

    I’ve never liked Casper, so this is just one more reason to detest the translucent little SOB. I always thought that, just like Herman and Catnip, Casper was a way for the frustrated animators to “go postal” against their loathed corporate overlords without landing in jail. How else to explain the almost pornographically violent treatment of the characters?

    • Steve Gattuso

      A friend of mine once said that Casper was actually the ghost of Richie Rich, who committed suicide after he discovered his life of wealth empty and meaningless. He’s in a nice home now.

      • dbenson

        Simpsons and Cheers both used that one.

  • Loki LaufeyJarson

    “You get a nutty sweet sensation! Dennis’ peanut puffs are really a treat” lolz….

    That’s all kinds of wrong.

  • Steve Gattuso

    I just happened to finish reading this book the other day:

    And after seeing how many lousy ideas WERE made into breakfast products, we should all be grateful that these two didn’t make the cut.

  • Daniel J. Drazen

    Would you eat a breakfast cereal that can pass through walls? Or does that just sort of work with whatever Casper is holding? Honestly, though, “Post Ghosties” sounds like a parody name from the Garbage Pail Kids continuity. Plus a song that would embarrass Pinkie Pie. So many reasons for the board of directors to vote thumbs down on this one.

  • Doug

    That song, as atrociously bad as it is, is no worse than most of the saccharine Casper cartoons that Famous produced during the ’50s.

    It’s interesting — I happened to watch the original Casper episode, “The Friendly Ghost,” with my son and grandson the other day. I hadn’t seen it in a long time. It was done in the mid-’40s, when Famous was in its early, creative heyday, and is an amusing, charming, poignant and thoroughly entertaining cartoon, quite a contrast from all the later entries in which the studio ruined the original concept. I can hardly stand to watch them without wanting to throw something at my TV screen (not to mention wanting to throw up besides).

    • Chris Sobieniak

      Well that’s what happened in the 50’s.

  • SJ

    I’m surprised to see no posts or mention of Disney’s recent banning of sugary cereal ads on TV: Seems like that would be a major slam to the animation industry.