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Chipotle Taps Johnny Kelly for an Animated Short

One of the reasons I like Chipotle is their emphasis on humanely raised animals. Whether raising meat can ever be as idyllic or beautiful as depicted in this new stop motion short called Back to the Start is open to debate, but it’s an undeniably attractive piece of advertising. It was directed by designed by London-based Johnny Kelly whose hand-made approach to the art form is a perfect match for Chipotle’s message. Like George Pal’s Puppetoons, Kelly knows how to animate stylized geometric forms with organic appeal.

Behind-the-scenes production photos on Johnny Kelly’s Flickr account.

Making of video and credits after the jump:

Client: Chipotle
Agency: CAA and Chipotle
Title: Back To The Start

Production Company: Nexus
Nexus Director: Johnny Kelly
Nexus Exec Producer: Cedric Gairard , Chris O’Reilly Charlotte Bavasso
Nexus Producer: Liz Chan
Nexus Production Managers: Claire Thompson, Alistair Pratten

Director of Photography: Matt Day
Camera Assistant: Max Halstead
Model Assistant: Joe James
Electrician: Aldo Camileri
Model Rigger: Gary Faulkner
Character Animator: Gary Cureton
Set Animator: Matthew Cooper
Compositors: Alasdair Brotherston, John Taylor
Production Designer: Graham Staughton
Art Department: Gordon Allen, Ben Côté, Joe Kirton
Studio Manager: Elizabeth Day
Models: Bob @ Artem

Music Supervision: David Leinhart at Duotone Audio
Music Producers: Justin Stanley and Doyle Bramhall
Content Manager: Liz Graves
Artist: Willie Nelson
Sound Design: Barnaby Templer @ Fonic