It’s Hulk Hogan vs. The Flintstones – for real.
The “Hulkster” is suing Post Cereals, maker of Cocoa Pebbles, accusing the company of appropriating his image in an animated commercial for the cereal. According to Tampa Bay Online:
In the “Cocoa Smashdown” commercial, a character goes by the name “Hulk Boulder,” which Hogan’s lawsuit says is a name he used early in his career until wrestling promoter Vince McMahon decided he should have an Irish name. The wrestler also contends he has been harmed by, among other things, “the unauthorized and degrading depictions in the Cocoa Smashdown advertisements.”
Perhaps Hogan was offended by the shot where the character seemingly pulls a bowl of Cocoa Pebbles out of his trunks? You be the judge: